Branding and marketing (SEO strategy) go hand in hand as the single most powerful dissemination tool you have at your disposal. Search engine optimization is a part of online marketing, so you can easily draw the conclusion that a strong brand must have something to do with successful SEO. And it really does.So much so, that if you spend the time and financial resources needed to build a compelling brand identity, you can easily boost your entire marketing strategy, including your position in the SERPs and your authority in the hearts and minds of the online audience. Here are the five definitive reasons why branding matters in the SEO world.
Name recognition builds CTR
Coming out at the no.1 spot on Google is important, very important, but it’s not the be-all-end-all of stellar CTR. As any experienced SEO professional will tell you, there’s only so much they can do with your website if you don’t have a compelling brand identity and brand-centric copy that will incentivize people to click on your link.Yes, the top link on Google does tend to drive an average 20% CTR, but imagine what it could do if the name was recognizable, if the name was associated with an authoritative source in the industry. You see, when people are searching for a product or a service, they will first encounter the three blue links indicating a paid advertisement. After that come the organic rankings.For someone who’s searching for something specific or are just getting acquainted with the product they’ve been searching for, they will scroll down to a link that will provide them with more information. Skipping the ads and the unknown brands, they will land on your homepage because your name and identity are familiar. Remember, name recognition increases CTR.
Building authority in the saturated online world
Got an amazing product? Your customer service is top-notch? What’s that, you’re dedicated to excellence? Good for you, so is every other growth-oriented company in the modern business world. In other words, your products or claims don’t set you apart, nor do they build the authority needed for Google to rank you higher or your customers to trust you. Branding does.The packaging and the visual identity, the tone of voice and the values you portray, yes, all of that matters. But if you want to rank higher in the SERPs, you need to create authoritative content with SEO in mind. Your main goal here should be to get your content into the featured snippets.This exclusive spot on the first results page is reserved for content that directly answers a certain question using the appropriate keywords and data-driven copy. This will help your brand build authority with the audience faster, and will greatly complement your entire content marketing strategy. Focus on creating in-depth, reader-friendly, SEO-optimized content on a regular basis, weave your brand into the copy, and you will build a deep connection between the brand and the online audience.
Earning relevant backlinks to boost ranking
Building quality links that will lead people back to your website is arguably one of the most powerful ways to build authority in the online world, boost your brand’s image and recognition, and of course, rank higher on Google. It all works together to build a comprehensive digital marketing approach, which is why every successful SEO agency uses white-hat link-building tactics to promote your brand as a whole, and on the flip side, score quality links using your brand’s identity as leverage. This is where branding plays a vital role in your link-building strategy, as building quality backlinks from authority sites in the industry can be downright impossible if you don’t have a strong brand presence to back you up. This not only means crafting all around quality content, but also ensuring brand consistency across social media channels, posting regularly, engaging with your community, gathering positive reviews and testimonials, and making sure your on-site SEO game is on point. Do all of this, and you will be scoring quality backlinks like crazy via the popularity and authority of your brand.
Cater to brand-specific searches
There are people out there who are consistently searching for information, services, and products using brand names and brand-specific terms, you know. By branding your business on all fronts, and especially through name and brand copy, you will easily improve your ranking and CTR for brand-specific searches. This will further improve your brand’s recognition in the online world.Provided that you put effort into building a strong brand in the first place, you will start seeing a gradual increase in the number of people who are searching for your business specifically instead of typing some general terms into the search bar. And remember, branded searches build authority and traction like no other.
Improve other on-site metrics
Bounce rate, readability, engagement, sales rate, all of these key performance metrics are vital to the long-term survival of your company. Not only do they provide you with the insights needed for you to improve your overall approach and web presentation, but they also tell Google how relevant your website truly is in the eyes of the online audience.For example, by weaving your brand and its values into your content strategy and portraying every piece with your distinct tone of voice, you will effectively improve engagement rates on your site, and thus minimize your bounce rate. With a reduced bounced rate comes better ranking, and the best part is that this is but a single example of how quality branding can help you improve your on-site metrics and take your SEO game to the next level.
Branding is not just the creative part of your business. It’s not a pretty face and a chirpy voice you use to greet your visitors. Branding is an essential element of a thriving digital marketing strategy and a lifelong partner to your SEO efforts. Don’t waste its potential, but rather use it to reach new heights of success in the online world.
Elaine Bennett is a digital marketing specialist focused on helping Australian startups and small businesses grow. Besides that, she’s a regular contributor for Bizzmark Blog and writes hands-on articles about business and marketing, as it allows her to reach even more entrepreneurs and help them on their business journey.
Very professional and responsive service. Submitted an online quote request and I was contacted in less than 24 hours. I needed a logo and they have delivered in less than a week. I am very impressed and I highly recommend their services.
15:01 02 Jan 19
Patrick is extremely helpful and the work was very quickly and well done. I will definitely re-use these services in the future. Highly recommend.
17:37 26 Dec 18
Great service. Very efficient and wonderful communication. A pleasure to work with.
06:13 14 Dec 18
I am so thankful to Montreal Graphic Design for designing an amazing logo for my company. I received the same as I expected. These guys are really super talented and I would definitely like to recommend them.
16:00 22 Nov 18
I worked with Montreal Graphic Design, with Patrick and his team! Very professionals and even more motivated than us. They were vey helpful and there for us 24/7. Great service, totally recommended!
13:57 16 Nov 18
Working with Montreal Graphic Design was painless, which is rarely the case when developing a website. We decided to go with them because of the quality of their design and the fair price. Ultimately we modernized our website and completed this project within weeks. I highly recommend working with Patrick.
17:04 12 Nov 18
Excellent service. They work quickly and demonstrate tremendous flexibility by being open to suggestions and guidance. Very reasonable rates. Highly recommend for redesigning brochures or marketing collateral.
254e Scouts Saint-Joseph
01:37 19 Oct 18
Quick and excellent service. Well done Patrick. Very patient and helpful.
16:44 06 Oct 18
Patrick made me a beautiful logo for my non for profit within a couple days of payment
Catriona Della Martina
20:54 06 Sep 18
I used Montreal Graphic Design to create a poster for a work colleague, as a farewell gift. Patrick was extremely responsive from the moment I placed an online enquiry through to following up on final delivery of the product. The poster design itself was simple and I felt it was a job well done. I would highly recommend Patrick and Montreal Graphic Design and would not hesitate to use them in the future
22:16 25 Jun 18
I have gotten a lot of work from Patrick. His detailing and professional work ethic is second to none.. Thanks for all the hard work and amazing designs! Look foraward to the next one ?
07:01 16 Jun 18
Patrick is absolutely awesome! I needed 2 independent jobs in quick time / rushed order, and he delivered with such grace and professionalism. He's a very personable guy and was very easy to talk to. A good listener and very capable of understanding my vision and the vision of my friends. Ultimately, I think it was Patrick's many years of experience that made him so valuable because he certainly knew what he was doing every step of the way through our projects. Great graphic designer that I know I'll definitely be referring to in my future projects!
18:19 14 Jun 18
Thanks for everything Patrick. You were prompt, professional and very easy to work with. Anyone looking for design work, please reach out to Patrick at Montreal Graphics!!
Sharif El Sayad
02:41 23 May 18
Patrick and his team created a modern and beautiful design for our product label. Response times were so quick which made the whole process very easy. Would definitely recommend Montreal Graphic Design if you're looking for great work at an affordable price.
18:38 01 May 18
I used Mtl graphic design to update a file. Patrick was very easy to work with. Responded to emails almost instantly. He provided a high quality product and was truly a pleasure to work with. Sani Sport will absolutely use him for future jobs. - Amanda SilverVice President Sani Sport
13:38 19 Mar 18
Patrick and his team were very professional, easy to reach and quick. He knew exactly what we wanted for our logo and mascot. We were extremely happy with the work he did for our company. Definitely recommend to anybody looking for excellent work at a great price! 6/5 stars!
19:49 20 Feb 18
Great Services. I was contacted by the representative few moments after requesting a quote. I received samples and with few back and forth opinions I got the results I was looking for. I was provided with the font to install on my pc as well, this was very appreciated. I also received all the step by step information on how to re-size the image in order to place on different formats including business cards without loosing resolution.. It is worth the investment if you are looking for quality service and results.
20:55 13 Feb 18
Patrick is a fantastic designer with great attention to detail, and fast turnaround times. He is incredibly diligent, and communicates regularly so you are aware of just how your project is going. We will definitely use him again!
22:24 10 Feb 18
Found this company online: great service overall and fair price! Contacted the graphic designer by phone /e-mail , was very attentive to details and offered multiple creative suggestions/sketches . Will do business with them in the future
17:21 05 Feb 18
Very professional work, designed as we wanted for our CycleRun fitness business App. Very detailed and delivered on time. I would recommend you check out their work. Good job!
15:18 24 Jan 18
Worked with Patrick From Mtl Graphic Design. When it comes to design and you know what you want but need that designer to grasp the idea, tweek it and design it and actually create what you wanted (or surpass your expectations)... that is what we got working with this team. Form their follow ups to their patience in making sure we would get what we wanted. I truly enjoyed our experience and will do business with this team in the future.
19:41 21 Jan 18
I was working with another Montreal design firm on a technical marketing plan for a manufacturing company in the United States. The document was written in word but the client wanted a presentation resembling a high-end print publication. They did not have the time to commit on a short delivery time before the Christmas holidays. We recovered the file but it was in Adobe In Design CC format, so I could not read it. In Design is not easy to use as it is a pretty high-end software. I found Montreal Graphic Design on the internet. Patrick took the document and completely redesigned it. It turned out to be about 63 pages with photos and graphics, captions and quotes. We are really happy with the look of the final report. Everyone loves it. We worked nights and weekends to get it done. The price was right and the quality was world class. We will be back to produce technical literature using the new branding created by Montreal Graphic Design.
02:23 06 Jan 18
As someone who is not tech savvy, building a stunning and user-friendly website for my fitness business was a massive undertaking.That was until I met Patrick. He helped me design a great website and made my work that much easier. Patrick is an extremely creative individual and his help is unmeasurable. I love working with him and plan to use him on my future design projects.He takes the time to get things done right and makes you feel like a valued client. I highly recommend him to any company who needs web design and graphic design services.
12:33 31 Oct 17
We worked with Montreal Graphic Design to develop initial logo for a new start-up. Really appreciated responsiveness and the ability to take and turn-around feedback very quickly. All in all, we are happy with the collaboration we had and results we got.
21:19 19 Oct 17
After being forgotten by another designer that i tried to work with, I stumbled on Patrick. I clearly explained to him what my vision was for my logo, and he delivered. Extremely fair price considering that the process took barely a week, from beginning to end, with multiple revisions and adjustments. Will definitely recommend him should any of my friends need design work.
13:52 19 Oct 17
This was our first time working with Patrick and he far exceeding our expectations! Response time was impeccable and he provided a quick and efficient service. We will definitely be requesting his service again in the future!
15:49 22 Sep 17
I've been working with Patrick for a few months now on various projects. Patrick is very easy to work with, listens to your concerns, and goes out of his way to make sure that you are happy. The logo we are working on for my wife's business is still being designed, but I am very happy with the direction of the project.If you need a logo designer, Patrick is your guy. His prices are more than fair and he produces quality work.
20:31 08 Sep 17
Small business owners alert! This was my first foray into the world of graphic design. Patrick was extremely helpful and walked me through the process step by step. He stayed very connected responding very quickly and respectfully to my requests (even the dumb questions!). He was the first graphic designer I spoke with that I felt understood what I wanted (I had spoken to and/or worked with 3 others). It was my impression that Patrick was more concerned with capturing my vision than making a quick sale. His efforts exceeded the final cost. Great job Patrick!