First impressions are the most lasting. This proverb is every marketer’s credo, and for a good reason – a widely publicized Microsoft study claims that our attention span dropped to only 8 seconds. So, once you capture your target audience’s attention, you’re good to go, right? Well, not really. Branding is all about consistency, and if you really want to make a long-lasting impression and boost your brand awareness, you need to make sure that the message you send across different social media platforms is coherent and recognizable.
One of the biggest mistakes that you can make is trying to make it on several social media channels at the same time. What you should be doing is focusing on just one or two; then you can start to slowly build your following. If you aren’t sure where to start from, research your target audience and find out what their preferred channel of communication is. For example, if you’re in the B2B industry, it’s only logical that you’ll pick LinkedIn over Instagram. Similarly, “glamorous” industries such as fashion or food, can make the most of Instagram or Pinterest, as these channels are visually oriented. Facebook is a safe bet for most industries, and it boasts 2.27 monthly active users which means that you can reach potential customers from all over the world with your posts.
Design is the silent ambassador of your brand. This quote by Paul Rand sums up the importance of every single graphical element of your branding. Maintaining visual consistency doesn’t mean that all you have to do is upload your logo as your profile picture. If you want your audience to recognize your company when they see your post on a social media channel, it’s important to pay attention to every detail. In other words, make sure to use your brand colors, custom fonts, as well as custom images and filters. Luckily, Facebook and Twitter offer numerous customization options so that you can make your pages in a manner which reflects your brand’s visual identity and personality. An excellent example of this is Coca-Cola and their consistent use of a festive red color as well as a Spencerian style font. Besides the obvious visual appeal, this warm red color reminds people of holidays and happy times.
Find your voice
You don’t want to confuse your audience with erratic messages that don’t seem like they’re coming from the same person. Pick your voice, that is, determine the voice which will hit the right tone with your audience, and stick to it. So, if you’re trying to appeal to younger audiences, then you should learn to use their lingo and jargon, but if you’re talking to businesspeople, then your messaging should reflect that. This also refers to understanding how each of the platforms you’re using operates, which means that it’s not a good idea to post exactly the same message on Facebook or Twitter. As for posting consistency, it’s important not to be spammy, but on the other hand, don’t spread out your posts too much. The best thing is to create a social media calendar and have everything ready in advance.
Track your metrics
If you don’t track your social media analytics, you won’t know how your campaigns are performing. Many inexperienced entrepreneurs simply rely on so-called vanity metrics such as the number of likes and shares. These numbers are significant too, but if you really want to understand how your efforts are affecting your brand awareness, ROI, and bottom line, it’s important to monitor clicks, comments, reach, the number of followers, audience growth rate, and mentions. Only then will you be able to see the whole picture, and make some adjustments if necessary and be in control of how your brand is portrayed on social media.
Share curated content
Many businesses believe that they should only share their own content and promotional posts. But this is actually counterproductive. The solution to this problem is the 10-4-1 rule, according to which over a 15-post interval you should share 10 useful third-party posts, 4 posts from your company’s blog, and use one post to promote your brand with a sales pitch or a landing page. This way you won’t come off as too pushy or salesy, which will help you maintain a positive brand image. So, the trick is to provide your audience with the content which will address their main pain points and offer solutions. Sharing relevant, high-quality content from other reliable sources will both show your audience that you’re determined to help them solve their problems and land you a couple of backlinking opportunities as bloggers whose content you share will be likely to return the favor. Establishing and maintaining consistency across your social media channels takes time, but it’s a surefire way of boosting your brand recognition and awareness.
Elaine Bennett is a digital marketing specialist focused on helping Australian startups and small businesses grow. Besides that, she’s a regular contributor for Bizzmark Blog and writes hands-on articles about business and marketing, as it allows her to reach even more entrepreneurs and help them on their business journey.
I am so thankful to Montreal Graphic Design for designing an amazing logo for my company. I received the same as I expected. These guys are really super talented and I would definitely like to recommend them.
16:00 22 Nov 18
I worked with Montreal Graphic Design, with Patrick and his team! Very professionals and even more motivated than us. They were vey helpful and there for us 24/7. Great service, totally recommended!
13:57 16 Nov 18
Working with Montreal Graphic Design was painless, which is rarely the case when developing a website. We decided to go with them because of the quality of their design and the fair price. Ultimately we modernized our website and completed this project within weeks. I highly recommend working with Patrick.
17:04 12 Nov 18
Excellent service. They work quickly and demonstrate tremendous flexibility by being open to suggestions and guidance. Very reasonable rates. Highly recommend for redesigning brochures or marketing collateral.
254e Scouts Saint-Joseph
01:37 19 Oct 18
Quick and excellent service. Well done Patrick. Very patient and helpful.
16:44 06 Oct 18
Patrick made me a beautiful logo for my non for profit within a couple days of payment
Catriona Della Martina
20:54 06 Sep 18
I used Montreal Graphic Design to create a poster for a work colleague, as a farewell gift. Patrick was extremely responsive from the moment I placed an online enquiry through to following up on final delivery of the product. The poster design itself was simple and I felt it was a job well done. I would highly recommend Patrick and Montreal Graphic Design and would not hesitate to use them in the future
22:16 25 Jun 18
I have gotten a lot of work from Patrick. His detailing and professional work ethic is second to none.. Thanks for all the hard work and amazing designs! Look foraward to the next one ?
07:01 16 Jun 18
Patrick is absolutely awesome! I needed 2 independent jobs in quick time / rushed order, and he delivered with such grace and professionalism. He's a very personable guy and was very easy to talk to. A good listener and very capable of understanding my vision and the vision of my friends. Ultimately, I think it was Patrick's many years of experience that made him so valuable because he certainly knew what he was doing every step of the way through our projects. Great graphic designer that I know I'll definitely be referring to in my future projects!
18:19 14 Jun 18
Thanks for everything Patrick. You were prompt, professional and very easy to work with. Anyone looking for design work, please reach out to Patrick at Montreal Graphics!!
Sharif El Sayad
02:41 23 May 18
Patrick and his team created a modern and beautiful design for our product label. Response times were so quick which made the whole process very easy. Would definitely recommend Montreal Graphic Design if you're looking for great work at an affordable price.
18:38 01 May 18
I used Mtl graphic design to update a file. Patrick was very easy to work with. Responded to emails almost instantly. He provided a high quality product and was truly a pleasure to work with. Sani Sport will absolutely use him for future jobs. - Amanda SilverVice President Sani Sport
13:38 19 Mar 18
Patrick and his team were very professional, easy to reach and quick. He knew exactly what we wanted for our logo and mascot. We were extremely happy with the work he did for our company. Definitely recommend to anybody looking for excellent work at a great price! 6/5 stars!
19:49 20 Feb 18
Great Services. I was contacted by the representative few moments after requesting a quote. I received samples and with few back and forth opinions I got the results I was looking for. I was provided with the font to install on my pc as well, this was very appreciated. I also received all the step by step information on how to re-size the image in order to place on different formats including business cards without loosing resolution.. It is worth the investment if you are looking for quality service and results.
20:55 13 Feb 18
Patrick is a fantastic designer with great attention to detail, and fast turnaround times. He is incredibly diligent, and communicates regularly so you are aware of just how your project is going. We will definitely use him again!
22:24 10 Feb 18
Found this company online: great service overall and fair price! Contacted the graphic designer by phone /e-mail , was very attentive to details and offered multiple creative suggestions/sketches . Will do business with them in the future
17:21 05 Feb 18
Very professional work, designed as we wanted for our CycleRun fitness business App. Very detailed and delivered on time. I would recommend you check out their work. Good job!
15:18 24 Jan 18
Worked with Patrick From Mtl Graphic Design. When it comes to design and you know what you want but need that designer to grasp the idea, tweek it and design it and actually create what you wanted (or surpass your expectations)... that is what we got working with this team. Form their follow ups to their patience in making sure we would get what we wanted. I truly enjoyed our experience and will do business with this team in the future.
19:41 21 Jan 18
I was working with another Montreal design firm on a technical marketing plan for a manufacturing company in the United States. The document was written in word but the client wanted a presentation resembling a high-end print publication. They did not have the time to commit on a short delivery time before the Christmas holidays. We recovered the file but it was in Adobe In Design CC format, so I could not read it. In Design is not easy to use as it is a pretty high-end software. I found Montreal Graphic Design on the internet. Patrick took the document and completely redesigned it. It turned out to be about 63 pages with photos and graphics, captions and quotes. We are really happy with the look of the final report. Everyone loves it. We worked nights and weekends to get it done. The price was right and the quality was world class. We will be back to produce technical literature using the new branding created by Montreal Graphic Design.
02:23 06 Jan 18
As someone who is not tech savvy, building a stunning and user-friendly website for my fitness business was a massive undertaking.That was until I met Patrick. He helped me design a great website and made my work that much easier. Patrick is an extremely creative individual and his help is unmeasurable. I love working with him and plan to use him on my future design projects.He takes the time to get things done right and makes you feel like a valued client. I highly recommend him to any company who needs web design and graphic design services.
12:33 31 Oct 17
We worked with Montreal Graphic Design to develop initial logo for a new start-up. Really appreciated responsiveness and the ability to take and turn-around feedback very quickly. All in all, we are happy with the collaboration we had and results we got.
21:19 19 Oct 17
After being forgotten by another designer that i tried to work with, I stumbled on Patrick. I clearly explained to him what my vision was for my logo, and he delivered. Extremely fair price considering that the process took barely a week, from beginning to end, with multiple revisions and adjustments. Will definitely recommend him should any of my friends need design work.
13:52 19 Oct 17
This was our first time working with Patrick and he far exceeding our expectations! Response time was impeccable and he provided a quick and efficient service. We will definitely be requesting his service again in the future!
15:49 22 Sep 17
I've been working with Patrick for a few months now on various projects. Patrick is very easy to work with, listens to your concerns, and goes out of his way to make sure that you are happy. The logo we are working on for my wife's business is still being designed, but I am very happy with the direction of the project.If you need a logo designer, Patrick is your guy. His prices are more than fair and he produces quality work.
20:31 08 Sep 17
Small business owners alert! This was my first foray into the world of graphic design. Patrick was extremely helpful and walked me through the process step by step. He stayed very connected responding very quickly and respectfully to my requests (even the dumb questions!). He was the first graphic designer I spoke with that I felt understood what I wanted (I had spoken to and/or worked with 3 others). It was my impression that Patrick was more concerned with capturing my vision than making a quick sale. His efforts exceeded the final cost. Great job Patrick!