Company Branding

First impressions are the most lasting. This proverb is every marketer’s credo, and for a good reason – a widely publicized Microsoft study claims that our attention span dropped to only 8 seconds. So, once you capture your target audience’s attention, you’re good to go, right? Well, not really. Branding is all about consistency, and if you really want to make a long-lasting impression and boost your brand awareness, you...

Your brand will directly determine how your customers perceive your business. A good brand gives personality to your company. Branding consists of your logo, your tagline, your company’s voice, and its mission and manifests itself in every physical location, printed document, website, advertisement, and social media post your company owns. It’s not surprising then how branding can make or break a business. Part of why Apple dominated the MP3 player market...

When you see a little blue bird, do you know exactly what that is? Even more so, you’re probably able to identify those golden arches without thinking twice. Unless you’re living under a rock, you’re probably able to identify the branding associated with the likes of Twitter and McDonalds. Titans of social media, food service, retail, and beyond have nailed brand efficiency ensuring that you’re able to recognize them in whatever...

Branding has never been more important. To brand better than your competitors you’ll need a creative agency like Montreal Graphic Design. While a creative agency can help with things like your logo, your advertising materials, or your website, the most helpful thing they can provide might surprise you. “Do I need that help?” you may be asking yourself, “I think my branding is good enough.” Every minute in the US, a new...

Company logo design is everywhere today. How many logos did you see today? 100? 200? The average person sees 5,000 ads a day, so imagine just how many logos you’ve seen today alone! I’m sure you remember many of them - The Nike swoosh, the Starbucks mermaid, or even today’s Google Doodle. But how many did you miss? What about the thousands of logos you saw today that were forgettable? Now...

Forging your company branding identity is increasingly important in this fast-paced, digital world. As such, it is essential to leverage easy-to-read, visual recognition that can quickly tell a story about your company’s values. When it comes to establishing your brand, there are plenty of resources telling you what to do, and they may be right. But what is equally important – and what many fail to mention – are how to...

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