Let’s be honest, smart advertising works and food packaging design is often just as important as the quality of the food itself. It’s true, recent studies show that customers expect a memorable food experience but practical packaging and an appealing design is often the reason they try this food in the first place.
What’s more, smart packaging can be used to transmit vital information to customers through graphics and as if that’s not enough, this visual can incite a heightened sense of interest in the product.
But what exactly makes food packaging design so important?
How Food Packaging Design Creates an Emotional Response
For many businesses, packaging is little more than a necessity to preserve ingredients and protect food from contamination. While this is obviously true, food packaging design is also critical for conveying important information and helping food products to stand out from the competition.
Needless to say, in such a crowded market, this last point is arguably the most important reason for food packaging design. After all, you simply cannot incite interest without the right design.
And that’s just part of the story….
You see, advertisements which capture the interest of consumers are most often “emotional”. In fact, consumer studies illustrate how an emotional response is more influential than information when it comes to the intent of a customer to buy. With this in mind, food packaging is your opportunity to engage with the emotions of potential customers and establish a meaningful connection with the brand.
What Material Should Be Used for Food Packaging?
Food packaging comes in many forms, from cardboard and paper cartons to styrofoam, boxboard and plastic. However, not all materials are create equal and while plastic or styrofoam are both common and durable, you should keep in mind that these materials are increasingly scrutinized by the public. In other words, biodegradable material is much more consumer friendly and for this reason, cardboard is often a better alternative.
For this reason, compostable options such as sugarcane of corn are increasingly common and re-usable bags or recyclable bottles are just as effective in this sense.
Either way, you can weigh up the pros and cons to choose the most suitable packaging.
The Importance of Food Packaging Design for Branding
As already mentioned, many businesses underestimate the importance of food packaging design for branding. Simply put, this design is your first impression with customers and interaction that will likely decide whether the product will be noticed in the first place.
That being said, packaging is also your chance to communicate a unique message about the food and conveying a novel experience of some kind will help the product stand out from competitors.
As you can see, packaging design is critical for the long term success of any product and while the standard of food needs to be high, this design is critical for nurturing initial interactions with the brand. You can choose from many materials and even opt for non-biodegradable if you wish but either way, it’s important to know that food packaging design is just as significant as the food.
After all, food can leave a lasting impression but emotions will create that initial desire to buy.
Very professional and responsive service. Submitted an online quote request and I was contacted in less than 24 hours. I needed a logo and they have delivered in less than a week. I am very impressed and I highly recommend their services.
15:01 02 Jan 19
Patrick is extremely helpful and the work was very quickly and well done. I will definitely re-use these services in the future. Highly recommend.
17:37 26 Dec 18
Great service. Very efficient and wonderful communication. A pleasure to work with.
06:13 14 Dec 18
I am so thankful to Montreal Graphic Design for designing an amazing logo for my company. I received the same as I expected. These guys are really super talented and I would definitely like to recommend them.
16:00 22 Nov 18
I worked with Montreal Graphic Design, with Patrick and his team! Very professionals and even more motivated than us. They were vey helpful and there for us 24/7. Great service, totally recommended!
13:57 16 Nov 18
Working with Montreal Graphic Design was painless, which is rarely the case when developing a website. We decided to go with them because of the quality of their design and the fair price. Ultimately we modernized our website and completed this project within weeks. I highly recommend working with Patrick.
17:04 12 Nov 18
Excellent service. They work quickly and demonstrate tremendous flexibility by being open to suggestions and guidance. Very reasonable rates. Highly recommend for redesigning brochures or marketing collateral.
254e Scouts Saint-Joseph
01:37 19 Oct 18
Quick and excellent service. Well done Patrick. Very patient and helpful.
16:44 06 Oct 18
Patrick made me a beautiful logo for my non for profit within a couple days of payment
Catriona Della Martina
20:54 06 Sep 18
I used Montreal Graphic Design to create a poster for a work colleague, as a farewell gift. Patrick was extremely responsive from the moment I placed an online enquiry through to following up on final delivery of the product. The poster design itself was simple and I felt it was a job well done. I would highly recommend Patrick and Montreal Graphic Design and would not hesitate to use them in the future
22:16 25 Jun 18
I have gotten a lot of work from Patrick. His detailing and professional work ethic is second to none.. Thanks for all the hard work and amazing designs! Look foraward to the next one ?
07:01 16 Jun 18
Patrick is absolutely awesome! I needed 2 independent jobs in quick time / rushed order, and he delivered with such grace and professionalism. He's a very personable guy and was very easy to talk to. A good listener and very capable of understanding my vision and the vision of my friends. Ultimately, I think it was Patrick's many years of experience that made him so valuable because he certainly knew what he was doing every step of the way through our projects. Great graphic designer that I know I'll definitely be referring to in my future projects!
18:19 14 Jun 18
Thanks for everything Patrick. You were prompt, professional and very easy to work with. Anyone looking for design work, please reach out to Patrick at Montreal Graphics!!
Sharif El Sayad
02:41 23 May 18
Patrick and his team created a modern and beautiful design for our product label. Response times were so quick which made the whole process very easy. Would definitely recommend Montreal Graphic Design if you're looking for great work at an affordable price.
18:38 01 May 18
I used Mtl graphic design to update a file. Patrick was very easy to work with. Responded to emails almost instantly. He provided a high quality product and was truly a pleasure to work with. Sani Sport will absolutely use him for future jobs. - Amanda SilverVice President Sani Sport
13:38 19 Mar 18
Patrick and his team were very professional, easy to reach and quick. He knew exactly what we wanted for our logo and mascot. We were extremely happy with the work he did for our company. Definitely recommend to anybody looking for excellent work at a great price! 6/5 stars!
19:49 20 Feb 18
Great Services. I was contacted by the representative few moments after requesting a quote. I received samples and with few back and forth opinions I got the results I was looking for. I was provided with the font to install on my pc as well, this was very appreciated. I also received all the step by step information on how to re-size the image in order to place on different formats including business cards without loosing resolution.. It is worth the investment if you are looking for quality service and results.
20:55 13 Feb 18
Patrick is a fantastic designer with great attention to detail, and fast turnaround times. He is incredibly diligent, and communicates regularly so you are aware of just how your project is going. We will definitely use him again!
22:24 10 Feb 18
Found this company online: great service overall and fair price! Contacted the graphic designer by phone /e-mail , was very attentive to details and offered multiple creative suggestions/sketches . Will do business with them in the future
17:21 05 Feb 18
Very professional work, designed as we wanted for our CycleRun fitness business App. Very detailed and delivered on time. I would recommend you check out their work. Good job!
15:18 24 Jan 18
Worked with Patrick From Mtl Graphic Design. When it comes to design and you know what you want but need that designer to grasp the idea, tweek it and design it and actually create what you wanted (or surpass your expectations)... that is what we got working with this team. Form their follow ups to their patience in making sure we would get what we wanted. I truly enjoyed our experience and will do business with this team in the future.
19:41 21 Jan 18
I was working with another Montreal design firm on a technical marketing plan for a manufacturing company in the United States. The document was written in word but the client wanted a presentation resembling a high-end print publication. They did not have the time to commit on a short delivery time before the Christmas holidays. We recovered the file but it was in Adobe In Design CC format, so I could not read it. In Design is not easy to use as it is a pretty high-end software. I found Montreal Graphic Design on the internet. Patrick took the document and completely redesigned it. It turned out to be about 63 pages with photos and graphics, captions and quotes. We are really happy with the look of the final report. Everyone loves it. We worked nights and weekends to get it done. The price was right and the quality was world class. We will be back to produce technical literature using the new branding created by Montreal Graphic Design.
02:23 06 Jan 18
As someone who is not tech savvy, building a stunning and user-friendly website for my fitness business was a massive undertaking.That was until I met Patrick. He helped me design a great website and made my work that much easier. Patrick is an extremely creative individual and his help is unmeasurable. I love working with him and plan to use him on my future design projects.He takes the time to get things done right and makes you feel like a valued client. I highly recommend him to any company who needs web design and graphic design services.
12:33 31 Oct 17
We worked with Montreal Graphic Design to develop initial logo for a new start-up. Really appreciated responsiveness and the ability to take and turn-around feedback very quickly. All in all, we are happy with the collaboration we had and results we got.
21:19 19 Oct 17
After being forgotten by another designer that i tried to work with, I stumbled on Patrick. I clearly explained to him what my vision was for my logo, and he delivered. Extremely fair price considering that the process took barely a week, from beginning to end, with multiple revisions and adjustments. Will definitely recommend him should any of my friends need design work.
13:52 19 Oct 17
This was our first time working with Patrick and he far exceeding our expectations! Response time was impeccable and he provided a quick and efficient service. We will definitely be requesting his service again in the future!
15:49 22 Sep 17
I've been working with Patrick for a few months now on various projects. Patrick is very easy to work with, listens to your concerns, and goes out of his way to make sure that you are happy. The logo we are working on for my wife's business is still being designed, but I am very happy with the direction of the project.If you need a logo designer, Patrick is your guy. His prices are more than fair and he produces quality work.
20:31 08 Sep 17
Small business owners alert! This was my first foray into the world of graphic design. Patrick was extremely helpful and walked me through the process step by step. He stayed very connected responding very quickly and respectfully to my requests (even the dumb questions!). He was the first graphic designer I spoke with that I felt understood what I wanted (I had spoken to and/or worked with 3 others). It was my impression that Patrick was more concerned with capturing my vision than making a quick sale. His efforts exceeded the final cost. Great job Patrick!