14 Jan How Food Packaging Creates an Emotional Connection with the Customer
Posted at 17:27h in Package DesignLet’s be honest, smart advertising works and food packaging design is often just as important as the quality of the food itself. It’s true, recent studies show that customers expect a memorable food experience but practical packaging and an appealing design is often the reason they try this food in the first place. What’s more, smart packaging can be used to transmit vital information to customers through graphics and as if that’s not enough, this visual can incite a heightened sense of interest in the product. But what exactly makes food packaging design so important?