SmileOn is a product-focused company that specializes in teeth whitening solutions. With several new products set for launch, they contracted Montreal Graphic Design to help them create a relevant logo and to provide packaging and design services in an effort to take advantage of current design trends and styles. To date, this was one of the largest projects that Montreal Graphic Design has ever taken on. The scope of work included print design and packaging design, as well as company branding.
The company is working to build trust with today’s busy millennials. They knew they needed their brand to stand out if they wanted to capture their attention.
Strategy & Research
Box Packaging Design
Business Card Design
Company Logo Design
Simple packaging wouldn’t have been enough to showcase SmileOn’s new teeth whitening products. Instead, we elected to do a custom design that incorporated the overall color scheme, the newly designed logo, several custom icons, and the chosen typography.
The overall design process was a success and the packaging and design of SmileOn’s products helps them differentiate themselves from their competition. The health industry is extremely competitive. It is important to try and establish a competitive advantage wherever possible. In this case, it was determined that the product was worthwhile on its own and that stellar packaging and design was what was required to help it develop its competitive edge. SmileOn is in the process of launching a new website to go along with its latest product launch. The buzz generated by these major launches should help the company sell more products and establish itself as a leader in the industry.