Breaking down exactly what makes up good packaging and designEverywhere we look, we see packaging and design on display. From the iconic Coca Cola can, to the sleek packaging that comes with any Apple product. The process isn’t a simple one either. Companies don’t grab a random box, draw a few designs on it, and throw their products in. It takes a lot more effort than that. Some companies spend years perfecting their packaging and design because it is as much a part of their identity as their products are. In this blog posts, I am going to discuss several key elements that make up good packaging and design and what I have encountered as a designer myself.
Retail SpecificationsIf you are going to sell your products in a physical store, you’ll want to start by knowing what kind of requirements they have for your packaging. It’s important to know things like:
- Shelf dimensions
- Average rate of sale
- If they use a warehouse system
- How far your products will have to travel
- If that process is rough
- The method of transport