18 Jan Content Marketing: The Best Practices to Be Effective on Mobile
Recently, a Google report showed that a full 79% of mobile users immediately abandon a site that’s not properly mobile-optimized. Just because a user is able to view standard content on their mobile device doesn’t mean they’ll actually want to.
A large part of your strategy for content marketing has to focus on the huge amount of mobile users. Beyond developing a mobile-optimized site for content marketing, how else can you find success? Let’s take a look.
1. Make Sure Content Is Easy to Read
Don’t be under the impression that a smaller font for your content is better for mobile. The opposite is true. Small fonts on small devices make a user’s reading experience difficult and frustrating. If they’re not really into what you have to say, they’ll move on.
Experts recommend that you use a 16-point font or higher for your mobile content. Set this as a default. To compare, a typical standard website presents content in a 12-point font.
If you’re in doubt about what size font to use, always lean toward a font that’s slightly larger than your standard website. Just don’t get carried away.
2. Have a CMS for Your Mobile Apps
Without a CMS on mobile apps, you’ll face a number of challenges.
First, in the majority of instances, you’ll offer your apps on both Android and iOS platforms. Without an effective CMS, you’ll need to do double the work when it comes time to update your apps or store content.
If you make the choice to store content on a database instead of a CMS, you’ll be required to run all database scripts manually, or build out a completely different interface to manage new content additions.
Also, if your website operates side-by-side with your app, you’ll need to have two separate versions that suit both desktop and mobile versions.
To avoid these, and other challenges, utilize a CMS for your mobile apps. It’s a no-brainer.
3. Use SMS
Your mobile audience is constantly texting. Because of this, it’s a good idea to implement a content marketing strategy that allows users to opt-in to your newsletter using their mobile number. This ensures that your valuable content is easily and quickly seen by the audience you’ve set out to reach.
Remember to employ the previous two strategies so that their mobile experience is a positive one.
4. Email Is Still Alive
Your audience checks emails on their phones far more often than they do on their desktop. Because of this, make sure all of your email sends are mobile-optimized.
Also, avoid taking up their screen space by using shortened links to direct them to your content.
Guest Poster – Samantha Higgins
Samantha Higgins is a professional writer with a passion for research, observation, and innovation. She is nurturing a growing family of twin boys in Portland, Oregon with her husband. She loves kayaking and reading creative non-fiction.