18 Jan The Guide On Writing Brand Content For Social Media
The way you get your brand noticed is just as important as the brand itself, and these days the internet has completely changed the game. Instead of lavish marketing strategies targeting radio, television, and print, you must now figure out how to reach the generation who spends a lot of their time online. Social media has become the main platform for quickly getting your brand noticed amongst the up and coming consumers, and those who already have spending power.
Content is always going to be your bread and butter when trying to market yourself on the internet. Your potential customers need a reason to visit you, and compelling content is just the thing to bring them in. Yet, there are so many different ways you can go about doing it, so you may be wondering which route to take. There is never going to be a perfect and definitive answer to this, but with the guide below you will get insight on some of the best strategies for getting your content ready for branding on social media.
Know Your Audience
You can have the most compelling content ever written, but no one is going to read it if you don’t market it towards the proper audience.
You know your own brand and should have done enough market research to know the demographics, so utilize that information. This all has to do with what social media platforms you decide to use, and also the types of high-authority influencers you try to grab as followers. Especially considering how popular this type of marketing has become. In 2019 alone, influencer marketing budgets have grown by circa 65%.
Facebook really doesn’t apply to the younger generation anymore as a lot of its users from the beginning are now in their 30s and 40s. On the other side of this, Instagram and Twitter seem to be preferred by that same younger generation, and not so much of the older consumers. Know your audience and use the right social media platforms to reach them.
Talk to Your Customers
One of the biggest things about social media as the instantaneous communication aspect. People on social media are there to talk to people, communicate, and socialize; take advantage. By actually responding to your customers, and potential customers, on social media you will have them feeling like you are not just some big blank-faced entity. It will make them more comfortable with your brand as they see communication on a personal level.
This is how you get to know your audience even better, and therefore will be able to customize your content to reach them better. Take all of their concerns and accolades seriously, study this information and implement changes to your content based on your findings. The closer you can get to understand your customers, the more your branding is going to stick with them.
There are basically no rules when it comes to writing content on social media. Everything comes and goes in waves, there is a massive trend one day then it is unheard of the next. This gives your business a unique opportunity to try some new things. Social media is a much less expensive way to market than traditional means, so it gives you the ability to play around a bit. If your latest marketing effort didn’t have a big splash you can easily try a different direction and get creative.
You have no way to tell what is going to work from one week to the next, so you are almost forced to experiment all the time. Look at it as doing continuous research on your target consumers to see what will stick and what will miss. You may not get a winner with every effort, but you are going to be learning some great lessons along the way that will save money in the long run.
Consider Expert Writers
Not every company is going to have the budget to hire experts from outside their own roster. Sometimes budgets are razor-thin and there just isn’t any room to bring on anyone else. It is a good idea to re-examine your budget and see what can be slashed to make room for an expert writer. These people write compelling web content for a living and can normally be relied upon to give you content that you just wouldn’t be able to do yourself.
The right expert is also going to come with knowledge in your particular field, have social media branding experience, and be able to offer you a portfolio of successful projects. You can find freelance writers who work for themselves or even hire an agency to get the work done for you, it all depends on what you are willing to spend.
Social media has always been about more than just writing a few sentences to people. You can go on any of the major platforms and instantly see loads of infographics, memes, and other visual effects. People have a tendency to be drawn to a picture a lot faster than words, and you must use this to your advantage. Great content is not just going to be about the writing itself, you need to make it visually appealing.
The younger generation, especially, leans towards things such as memes and infographics, as they have grown up getting information as quickly as possible.
“Load your visuals full of relevant information, appealing graphics, and remember not to overdo it. You want the information displayed in a way that is easy to comprehend.” — Diana Adjadj, writer and blogger at Studicus.
Find Your Voice
Standing out from the masses is the hardest part of trying to make a living on the internet. Regardless of how good you are, there are always hundreds of others nipping at your heels. To stand above you need to find a way to make your brand, style, and voice unique. Your customers should be able to easily identify you just by the way you write, or by the way things look. You have a chance to get really creative here and it is a must that you spend time figuring out the brand’s voice on social media.
If you can get consumers to recognize your brand just by reading a few lines of content, you are doing it right.
“Keep researching and tweaking your content in line with the response you get, it will give you the best chance of finding the perfect voice for your brand. Your voice has to be sincere, real, and most of all identifiable by your customers.
There are many online resources where you can find additional information and help about how to create compelling brand content for your social media. For instance, Best Essay is an established writing and editing service that can help you with making your piece more captivating, the Writing Cooperative is a great place to learn about writing in general. Writer’s Relief is also great to find all the information you need for style and tone, WritingJudge is a famous site where you can find the writers with the best reviews, and Trust My Paper is a great place to have your content edited and proofread.
It Can Be a Jungle
The internet is such a gigantic force that no business can hope to control or ever completely understand. Things change on a daily basis, and it takes a genius strategist to keep on top of these trends and consistently flow with them. You cannot expect to always get it right, as no one ever will, but with the above information, you are going to have the best chance possible at doing things right.
Social media has taken over the world and it is not going anywhere any time soon. You must strategize properly and try your best to adapt to changes as they come. Once you start to garner trust from your social media followers it only a matter of time before all your hard work starts coming together.
Guest Poster – Kristin Savage
Kristin Savage nourishes, sparks and empowers using the magic of a word. Along with pursuing her degree in Creative Writing, Kristin was gaining experience in the publishing industry, with expertise in marketing strategy for publishers and authors. Now she works as a freelance writer at WowGrade and SupemeDissertations. Kristin runs her own FlyWriting blog.