A website overhaul can bring new energy to your brand or business but getting your website up and running shouldn’t feel like you are sprinting towards a finished product. It’s a marathon – just like maintaining and growing your user base.
We have outlined some major no-nos in the world of web design for you. Have a scan through this article to make sure you are not haemorrhaging users due to bad design – losing out on conversions, impressions, and all that other good stuff. If you are guilty of quite a few of these and you care about your online presence, it might be time to act.
Slow Loading Times
Slow page load times are frustrating for any user and may lead you to lose out on both current and potential customers. Kissmetrics found that “47% of consumers expect a web page to load in 2 seconds or less.” They also saw that if your page takes longer than 3 seconds then 40% of users will abandon that page. As major sites are working to reduce their load times and general speed, it’s becoming very easy for less-maintained sites to stick out like a sore thumb. Check how your current website holds up using Google’s PageSpeed Insights.
Bad Mobile Experience
Last year, the Telegraph reported that mobile web usage had overtaken desktop for the first time ever. Instead of having a separate version of your website for mobile users, it’s best to have one single responsive website that adjusts to users’ displays. Responsive websites perform better in Google’s search rankings. The result is a website that is appealing regardless of the resolution being used. Responsive design means a better experience for the user – saving them the trouble of pinching, zooming, and adjusting to see the content that you want to show off.
You Don’t Have A Blog
Blogs aid your website on multiple fronts. Not only do they increase your search engine optimization by using carefully chosen keywords but fresh content is also vital when you’re competing for search engine ranking. An ever changing website is seen to be more important by Google. In addition to these benefits, well written blogs can show off your industry leader status. Blogs also help you connect with customers and offer the opportunity for them to share your content. A website overhaul can set up the technology you need to deliver those important blog posts.
It’s Hard For You To Update Your Website
You shouldn’t have to reach out to your web designer whenever you want to update your website. They should have set up a content management system (CMS) like WordPress, which would enable you to add products, services, blog posts, and more, without diving into the back-end of your website. Using a CMS means that any employee can easily edit, alter, and post content to different sections of your site.
Lack Of Share Buttons
Those pretty looking share buttons at the bottom of most of the web enable users to do your marketing for you. One of the best usage cases is enabling customers to share a link after ordering a product. This kind of share button taps into the user’s post-purchase excitement. It pays well to have a sociable site.
This is the bane of most web designers’ lives – making sure that new websites operate properly on old computers and devices that are still in use. Although it may be an annoying task for the designer to complete, it’s vitally important that your website’s user experience is the same for everyone. Small hiccups due to incompatibility mean that you may lose out on that section of the population who are trapped in the early 2000s.
Have you ever loaded up a website and not been sure where to click? Over the last decade, user experience (UX) has developed into its own field of research – your designers should be familiar with industry standard techniques that guide visitors to the important pages with as little friction as possible. If your website looks good but is difficult to navigate, users can quickly become bored and frustrated.
Bad Bounce Rate
Watching your website’s overall hit count grow and grow may not mean what you think. The bounce rate is the number of users that arrive on your website and leave before visiting any other page. Page load times, bad navigation, and compatibility issues can all cause this. You can use Google Analytics to see which sections of the population have the highest bounce rate. Perhaps those with a specific device are having an issue viewing your content and are leaving straight away – this would point to bad responsive design.
High Risk Of Being Hacked
Security holes are more common on websites that utilize old technology. Choosing a web designer that is aware of the industry’s security standards will save you the trouble of downtime and the potential loss of consumer trust that follow a cyber attack. For example, your error messages should only provide minimal information to your users to ensure that secret information, such as database keys, are not leaked. If you perform a website overhaul, make sure that security for your data and users are at the top of your priority list.
It’s Starting To Look “Old”
As time goes on, all websites will eventually look out of date. Major players like Facebook, Twitter, and Instagram stay ahead of the curve and force updates as they study user experiences and introduce new technologies. If your website was designed to be updated then things like tweaking your theme, and adjusting basic layout and images, should be easy for any professional designer and will keep your website looking fresh to new customers and old ones too.
Your colors, images, and fonts should complement the overall design of your website. Often, websites will be updated by non-designers and, over time, the cracks can start to show. The design of the services and products that you offer should also be in-sync with your website. Your brand is closely tied to your design and it should be memorable for the right reasons.
Low Resolution Or Stock Images
Your website may look great on mobile but for people with high resolution desktop or tablet screens those images may start to get blurry. Stock photos change how trustworthy your website feels to users, especially if they’ve seen the stock photos elsewhere. All pictures but especially hero images (large homepage banners) should be personal to your products or your brand.
No Social Media Integration
Social media is a must for everyone. Regardless of your message, having a digital footprint is so important as it will drive most of your website’s traffic. The design of your website should flow into the banners and avatars of your social media accounts. Keep your brand constant and obvious.
Unsubtle Use Of Pop Ups
Be careful with the pop ups – even if they are leading to clicks. Make sure that any aggressive advertising or marketing has been A/B tested to make sure you aren’t siphoning off your user base. Customer-service type portals, which simulate a chat box, can be used successfully but be sure that you respect the user’s screen space.
No Calls To Action
Although calls to action are more of a marketing technique, they are best used when the call to action goes hand in hand with design. Users should immediately understand what your website, services, or products are about. They should be told what to do. They need to explicitly understand what is on offer. Shout it at them if you have to – otherwise that bounce rate will start to rise.
Worried that your website is falling behind the times? Reward your users with a website overhaul. Reach out and contact us today.
Patrick and his team created a modern and beautiful design for our product label. Response times were so quick which made the whole process very easy. Would definitely recommend Montreal Graphic Design if you're looking for great work at an affordable price.
18:38 01 May 18
I used Mtl graphic design to update a file. Patrick was very easy to work with. Responded to emails almost instantly. He provided a high quality product and was truly a pleasure to work with. Sani Sport will absolutely use him for future jobs. - Amanda SilverVice President Sani Sport
13:38 19 Mar 18
Patrick and his team were very professional, easy to reach and quick. He knew exactly what we wanted for our logo and mascot. We were extremely happy with the work he did for our company. Definitely recommend to anybody looking for excellent work at a great price! 6/5 stars!
19:49 20 Feb 18
Great Services. I was contacted by the representative few moments after requesting a quote. I received samples and with few back and forth opinions I got the results I was looking for. I was provided with the font to install on my pc as well, this was very appreciated. I also received all the step by step information on how to re-size the image in order to place on different formats including business cards without loosing resolution.. It is worth the investment if you are looking for quality service and results.
20:55 13 Feb 18
Patrick is a fantastic designer with great attention to detail, and fast turnaround times. He is incredibly diligent, and communicates regularly so you are aware of just how your project is going. We will definitely use him again!
22:24 10 Feb 18
Found this company online: great service overall and fair price! Contacted the graphic designer by phone /e-mail , was very attentive to details and offered multiple creative suggestions/sketches . Will do business with them in the future
17:21 05 Feb 18
Very professional work, designed as we wanted for our CycleRun fitness business App. Very detailed and delivered on time. I would recommend you check out their work. Good job!
15:18 24 Jan 18
Worked with Patrick From Mtl Graphic Design. When it comes to design and you know what you want but need that designer to grasp the idea, tweek it and design it and actually create what you wanted (or surpass your expectations)... that is what we got working with this team. Form their follow ups to their patience in making sure we would get what we wanted. I truly enjoyed our experience and will do business with this team in the future.
19:41 21 Jan 18
I was working with another Montreal design firm on a technical marketing plan for a manufacturing company in the United States. The document was written in word but the client wanted a presentation resembling a high-end print publication. They did not have the time to commit on a short delivery time before the Christmas holidays. We recovered the file but it was in Adobe In Design CC format, so I could not read it. In Design is not easy to use as it is a pretty high-end software. I found Montreal Graphic Design on the internet. Patrick took the document and completely redesigned it. It turned out to be about 63 pages with photos and graphics, captions and quotes. We are really happy with the look of the final report. Everyone loves it. We worked nights and weekends to get it done. The price was right and the quality was world class. We will be back to produce technical literature using the new branding created by Montreal Graphic Design.
02:23 06 Jan 18
As someone who is not tech savvy, building a stunning and user-friendly website for my fitness business was a massive undertaking.That was until I met Patrick. He helped me design a great website and made my work that much easier. Patrick is an extremely creative individual and his help is unmeasurable. I love working with him and plan to use him on my future design projects.He takes the time to get things done right and makes you feel like a valued client. I highly recommend him to any company who needs web design and graphic design services.
12:33 31 Oct 17
We worked with Montreal Graphic Design to develop initial logo for a new start-up. Really appreciated responsiveness and the ability to take and turn-around feedback very quickly. All in all, we are happy with the collaboration we had and results we got.
21:19 19 Oct 17
After being forgotten by another designer that i tried to work with, I stumbled on Patrick. I clearly explained to him what my vision was for my logo, and he delivered. Extremely fair price considering that the process took barely a week, from beginning to end, with multiple revisions and adjustments. Will definitely recommend him should any of my friends need design work.
13:52 19 Oct 17
This was our first time working with Patrick and he far exceeding our expectations! Response time was impeccable and he provided a quick and efficient service. We will definitely be requesting his service again in the future!
15:49 22 Sep 17
I've been working with Patrick for a few months now on various projects. Patrick is very easy to work with, listens to your concerns, and goes out of his way to make sure that you are happy. The logo we are working on for my wife's business is still being designed, but I am very happy with the direction of the project.If you need a logo designer, Patrick is your guy. His prices are more than fair and he produces quality work.
20:31 08 Sep 17
Small business owners alert! This was my first foray into the world of graphic design. Patrick was extremely helpful and walked me through the process step by step. He stayed very connected responding very quickly and respectfully to my requests (even the dumb questions!). He was the first graphic designer I spoke with that I felt understood what I wanted (I had spoken to and/or worked with 3 others). It was my impression that Patrick was more concerned with capturing my vision than making a quick sale. His efforts exceeded the final cost. Great job Patrick!