HatorRecords may have been founded in Sarajevo (Bosnia and Herzegovina) in 2013. For years before that, they hunted for fresh, new talent and have been helping them get their break in the music industry. Hator Records is best known for combining the worlds of music and visual arts.
When designing this logo, we focused on a minimalist style that wasn’t afraid to show its deep house roots. Pushing minimalism to its limits, this logo heavily experimented with typography deconstruction. The final half “O” shape conceptualizes classic vinyl records, the idea of a sun rise, and a smile all in one.
The logo perfectly captures the energetic lifestyle of electronic music, festivals, and raves.