First impressions are the most lasting. This proverb is every marketer’s credo, and for a good reason – a widely publicized Microsoft study claims that our attention span dropped to only 8 seconds. So, once you capture your target audience’s attention, you’re good to go, right? Well, not really. Branding is all about consistency, and if you really want to make a long-lasting impression and boost your brand awareness, you...
Your brand will directly determine how your customers perceive your business. A good brand gives personality to your company. Branding consists of your logo, your tagline, your company’s voice, and its mission and manifests itself in every physical location, printed document, website, advertisement, and social media post your company owns. It’s not surprising then how branding can make or break a business. Part of why Apple dominated the MP3 player market...
The digital age is here and there’s no avoiding it. Having a professional-looking website should be high on your priority list as a business owner. Your website is the face of your organization, it’s usually the first impression most consumers see, and it can make or break your company’s chance of success. Unless you’re some kind of expert in web development and graphic design, you’re going to need to a web...
Everywhere we look, we see packaging and design on display. From the iconic Coca Cola can, to the sleek packaging that comes with any Apple product. The process isn’t a simple one either. Companies don’t grab a random box, draw a few designs on it, and throw their products in. It takes a lot more effort than that. Some companies spend years perfecting their packaging and design because it is as...
Graphic design trends change with the times. Every few years, there are new design trends that are in, ones that you see in all the tv, billboard, and online advertisements. But an even more important space where graphic trends change is in advanced design and packaging. If you look at your favorite products on the shelves of any store, there is a good chance that the product packaging has changed significantly...
We all love sleek graphics. Statistics show we do, I know I do, and I bet you do. If you run a small or medium business, your marketing budgets are usually small. You have to do what you have to do with what you have. As a small business owner, I understand the struggle you are going through. I’m lucky because I am a web and graphic designer, but I also...
Infographics are one of the best forms of content available today. By combining graphics and small bursts of text, infographics are the best of both worlds. They’re easy to read and easy to share. When creating infographics, you’ll be building something very valuable for your readers and for your brand. The viral share-ability of an infographic ensures that if well made, it will attract attention for much longer than other types of content. Prove That...
Have you ever watched an ad on TV that was so busy and all over the place that you turned to your couch-mate and said: “What was that ad even for?” Or maybe you’ve gotten a flyer in the mail with so many different call-outs and fonts and pictures that you’ve almost screamed: “What is the point of this ad?” Each graphic design project has one goal - to convey a message....
Most of us think that we can create captivating designs. It could innocently start off by choosing the right color for a wall in your home. Suddenly because that looks good, we are all kings in the visual world and know better than any creative agency. Even when it comes to our own businesses. Sadly for most of us, that isn't true. We all have ideas, we can all see what we may want...
