Graphic design is basically just art, right? In a way, yes, it is a form of art. But graphic design is more than that, it’s “art with a purpose”, as Treefrog says. What does that mean, exactly? First let’s figure out what exactly graphic design is, then it’ll be clear how it differs from art. What Is Graphic Design? Graphic design is an artistic technique that uses both imagery and typography...
Though they’re still a year away, excitement for the 2020 Olympics is starting to build, especially in Tokyo, Japan, because the city will once again be the Olympic host. The city has hosted the Olympics once before, previously in 1964. In order to commemorate their first time hosting, Japanese graphic artists are paying homage to their predecessors by recreating the original graphic designs. Since 1964, graphic designers have been using pictograms to portray each of...
Designing new business cards may sound like an easy process, but your business card is “the first example of your work that you are showing potential clients”, as Lifewire states. As a result, if your design is unattractive, you’re likely losing a potential customer. For instance, a plain card with just contact information doesn’t inspire interest. In other words, a boring card gives the impression of a boring business. So...
It doesn’t matter if you’re thinking about web design, logo design, or graphic design; some design concepts are universal and can either make sure your end product is a hit, or guarantee to turn off your clients and customers. If you’re looking to have something designed for you, make sure you avoid these design fails to ensure your final product will look amazing. 1. Not Trusting Your Designer This is arguably the most important of the No-Nos...
Your brand's logo is the hallmark of your business. It is the one thing people see over and over again no matter where they first see your brand. Traditionally, the logo goes in the upper left corner of a website, but what about when you want to mix things up, or you're placing the logo on a product? Around 89 percent of business-to-business (B2B) marketers feel brand awareness is one of...
Large signs, billboards and banners require special consideration if you want your advertising to appear sharp and grab the interest of potential customers. Even though design is similar for large-scale graphics and smaller-sized projects, there are some special considerations you must keep in mind if you want your work to shine. Experts predict out-of-home (OOH) advertising, such as billboards, vehicle wraps and banner displays, will reach $33 billion by 2021. There's...
2019 hasn’t been here for that long. Really, it just started. But as a business owner, you always need to be looking for new ways to improve your business. What worked yesterday doesn't always work today. Maybe your website is in need of an update, or you just need some new graphics for your social media marketing. What’s most important is knowing that change is good for company branding. In this...
First impressions are the most lasting. This proverb is every marketer’s credo, and for a good reason – a widely publicized Microsoft study claims that our attention span dropped to only 8 seconds. So, once you capture your target audience’s attention, you’re good to go, right? Well, not really. Branding is all about consistency, and if you really want to make a long-lasting impression and boost your brand awareness, you...
Your brand will directly determine how your customers perceive your business. A good brand gives personality to your company. Branding consists of your logo, your tagline, your company’s voice, and its mission and manifests itself in every physical location, printed document, website, advertisement, and social media post your company owns. It’s not surprising then how branding can make or break a business. Part of why Apple dominated the MP3 player market...
The digital age is here and there’s no avoiding it. Having a professional-looking website should be high on your priority list as a business owner. Your website is the face of your organization, it’s usually the first impression most consumers see, and it can make or break your company’s chance of success. Unless you’re some kind of expert in web development and graphic design, you’re going to need to a web...
