Your brand's logo is the hallmark of your business. It is the one thing people see over and over again no matter where they first see your brand. Traditionally, the logo goes in the upper left corner of a website, but what about when you want to mix things up, or you're placing the logo on a product? Around 89 percent of business-to-business (B2B) marketers feel brand awareness is one of...

Whether you’re a for-profit or non-profit, your website’s goal is primarily to generate sales or donations. Either way, it’s necessary that your website’s design is centered around a call to action, to conversion. When someone goes from being an interested party to a paying party, this is known as a conversion. So conversions are what every website is hoping for. In order to boost your conversions, it’s necessary to think...

Large signs, billboards and banners require special consideration if you want your advertising to appear sharp and grab the interest of potential customers. Even though design is similar for large-scale graphics and smaller-sized projects, there are some special considerations you must keep in mind if you want your work to shine. Experts predict out-of-home (OOH) advertising, such as billboards, vehicle wraps and banner displays, will reach $33 billion by 2021. There's...

Whether you’re a for-profit or non-profit, your website’s goal is primarily to generate sales or donations. Either way, it’s necessary that your website’s design is centered around a call to action, to conversion. When someone goes from being an interested party to a paying party, this is known as a conversion. So conversions are what every website is hoping for. In order to boost your conversions, it’s necessary to think about everything, from your web design...

Did you know that relevant messaging can drive an 18x revenue increase? If your company is profit-oriented, making sure your site and its messages are relevant to your target customer is an absolute must. Web design in Montreal can significantly enhance your marketing strategy in, several ways. 1) Beautifully Designed Pages This seems simple enough, right? Well the goal is to tell people about who you are and what you can...

These days it is necessary for your website to be accessible online, either through an actual site, or via mobile app. But which is better for your company? Every company has different goals for what they wish to accomplish with their website, so does a mobile app or responsive website align with your goals? Below is some helpful information to help you and your Montreal web designer decide which route is best for you. Responsive Site...

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