First impressions are the most lasting. This proverb is every marketer’s credo, and for a good reason – a widely publicized Microsoft study claims that our attention span dropped to only 8 seconds. So, once you capture your target audience’s attention, you’re good to go, right? Well, not really. Branding is all about consistency, and if you really want to make a long-lasting impression and boost your brand awareness, you...

Your brand will directly determine how your customers perceive your business. A good brand gives personality to your company. Branding consists of your logo, your tagline, your company’s voice, and its mission and manifests itself in every physical location, printed document, website, advertisement, and social media post your company owns. It’s not surprising then how branding can make or break a business. Part of why Apple dominated the MP3 player market...

The digital age is here and there’s no avoiding it. Having a professional-looking website should be high on your priority list as a business owner. Your website is the face of your organization, it’s usually the first impression most consumers see, and it can make or break your company’s chance of success. Unless you’re some kind of expert in web development and graphic design, you’re going to need to a web...

Everywhere we look, we see packaging and design on display. From the iconic Coca Cola can, to the sleek packaging that comes with any Apple product. The process isn’t a simple one either. Companies don’t grab a random box, draw a few designs on it, and throw their products in. It takes a lot more effort than that. Some companies spend years perfecting their packaging and design because it is as...

Graphic design trends change with the times. Every few years, there are new design trends that are in, ones that you see in all the tv, billboard, and online advertisements. But an even more important space where graphic trends change is in advanced design and packaging. If you look at your favorite products on the shelves of any store, there is a good chance that the product packaging has changed significantly...

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