02 Apr 6 Steps to Launch Hyper-Personalised Email Marketing Campaign
It is hard to argue that we are living in an era of personalization. Take the importance of delivering personalized experiences to consumers as an example. Currently, 89% of digital businesses report investing heavily in it and over 50% of marketers say it is their number one priority.
Although many companies realize the importance of personalization, only a few actually personalize. It appears that there is still a certain level of confusion when it comes to implementing this concept in marketing strategies.
To help you overcome this burden, we have compiled a list of simple steps. Follow it and launch a hyper-personalized email marketing campaign!
Launching an Effective Personalized Email Campaign: Top 6 Steps to Follow
Step 1: Collect Information
The first and the most important step to launching a successful campaign is gathering relevant information. To personalize your emails the best way possible, you have to get to know your customers better. This will help you understand their buying motives and deliver relevant content.
There are many ways to collect the data you need. For example, you can gather it from your own website and order forms. However, the best way to handle this task is by simply asking customers about what they like and need. This can be done in the form of surveys, complaints and suggestions, feedback, etc.
Step 2: Segment Your Email List
To create effective campaigns to match the needs and expectations of every customer, it is important to divide your list into blocks. Basing on the characteristics of different groups, you will be able to deliver a more personalized experience to everyone.0
Here are some ideas on how to segment the list based on different criteria:
- Age group;
- Customer type;
- Buying behavior;
Step 3: Create Valuable and Relevant Content
When it comes to email marketing, content is one of those things that matter the most. The better the content is tailored to the needs of your customers, the higher are your chances of grabbing their attention.
At this point, it is vital to focus on quality over quantity. Invest enough time and effort in creating eye-catching, engaging, relevant, and valuable content. Or, if you are not sure how to create flawless content, turn to professional writers like the ones at EssayPro for help. This way you can save your time and ensure the best results!
Step 4: Create a Powerful Call-to-Action
A call-to-action is by far the most essential element of every email campaign. While the content is what grabs the recipient’s attention and keeps them engaged, a call-to-action helps convert that engagement into purchase.
To make a powerful call-to-action, you have to keep your goals in mind. Use the right language; different words evoke different emotions. Most importantly – give the reader a reason why they should make a particular action.
Step 5: Don’t Stop at the Name
When it comes to personalization of email campaigns, most people first think of including each recipient’s name. It’s true, you need to include names to make your message more appealing to a particular customer. However, that’s not the only way businesses can connect with their clients.
To get the recipients’ attention, you need to go beyond the name. Focus on your customer’s goals, needs, problems, and interests. You need to create campaigns that are perfectly tailored towards them.
Step 6: Set Up Mailing Based on Recipient’s Behavior
The last step in launching a successful campaign is setting up mailing. That’s where you should be very careful. Most marketers use email automation for sending out regular messages, which makes sense. However, it should not be done thoughtlessly.
Intervals that work for one group of customers can be very annoying for the other. That is why it is vital to keep the recipient’s behavior in mind. The best way to schedule your emails is by considering the customers’ level of engagement.
The Bottom Line
When it comes to email marketing, personalization is what matters the most. Not only it can ensure better open and click rates, but it can also contribute to the success of your business in the long run. However, to get the most of this trick, it is vital to use techniques that go beyond simply using a recipient’s name.
The steps discussed in this article can help you deliver even more personalized experiences to current and potential customers. Use them to reach your business goals faster and easier!
Guest Poster – Janine Miller
Janine Miller is a professional writer at essaypro.com. Upon graduation from McGill University, she has been working as an educator until she discovered her true passion for writing. Now, she’s a stay-at-home mom, a passionate traveller and a volunteer.